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PriDe of Madeira
"The pride of Madeira" is an endemic plant that only grows in Madeira. You will find many of these shrubs in the area around the Pico Arieiro, the third highest mountain of Madeira. They can reach a circumference of up to 2 meters and then carry up to 100 blue inflorescences, which are swarmed by insects and butterflies. The pride of Madeira grows up to 2000 meters.